Well, I think this is it.GoldenPalace is now the official King of Marketing.
Known previously for stunts like purchasing a grilled cheese featuring an image of the Virgin Mary, GoldenPalace bought the rights to brand its logo on 100 cattle.
Marketing students may be familiar with the "purple cow" strategy. GP took this seriously and painted a few of its purchased cattle the royal color.
Read the full release here. There is even video available. It may just be a must-see.
Please note that, as I write this, their marketing department is just laughing -- every person who writes, speaks, or asks about purple cows turns into just another commercial that GP didn't have to buy! Genius.
Update: I cannot access GoldenPalace.Com from Panera. Their content filter will not permit me to frequent the site because it belongs to the 'Forbidden Category "Gambling"'. Oops!
Update 2: Amanda found the video. here it is. Definitely worth the watch!
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